Despite the ongoing COVID-19 pandemic, Ministop has partnered up with MyKuya in order to better reach their clientele in the midst of a crisis.
MyKuya, a services on-demand super app, has announced that it has entered into a partnership with convenience store chain Ministop, which has hundreds of stores in the serviceable Metro Manila area alone. The partnership aims to assist Ministop in continuing to meet customer demands by supplying them with valuable talent and technology, while MyKuya benefits from the partnership by getting one step closer to fulfilling their core mission of generating 1 million jobs for Filipinos by 2022.
Since 2017, BGC-headquartered MyKuya has continued to provide Filipinos in the Metro Manila area with a host of helpful services ranging anywhere from personal shopping to motorbike delivery and continues to do so despite the challenges brought on by the COVID-19 pandemic. In fact, the pandemic has even resulted in a spike in demand for the service, increasing the number of users on the app like never before.
“Entering into a deal like this with Ministop enables us to add to the arsenal of services we can offer those stuck indoors,” said MyKuya founder Shahab Shabibi. “Seeing as how services like personal shopping are among the most popular on our app, partnering with a well-stocked and well-run chain like Ministop makes it easier for us to provide what so many people are looking for these days.”
For retailers like Ministop, entering into a partnership with MyKuya means a more direct line to potential customers. As people who are stuck indoors search for basic necessities like toothbrushes and toothpaste or even just look to satisfy a particular craving, users on MyKuya’s app will be directed to Ministop via a logo on MyKuya’s main screen. Kuyas and Ates (as MyKuya’s talent is affectionately referred to) will then provide personal shopping services by visiting the still-operating Ministop stores and obtaining what it is that users need.
According to Shabibi, the partnership can also be a valuable opportunity from the retailer’s perspective, at a time when many businesses are struggling to stay afloat or outright closing altogether. “The pandemic has obviously made it much more difficult for our customers to come and visit stores. What a partnership like this does is that it allows retailers to remain at the forefront of consumer’s minds while still helping everyone keep safe.”
The partnership is also in line with MyKuya’s overall goal of providing Enterprise Partners, which are businesses that work with the app to augment their labor force, with demand despite the current circumstances. Not only that, but MyKuya also provides these partners with valuable technology that allows them to easily track their talent all in one platform. Finally, Enterprise Partners who choose to work with MyKuya can even view real-time customer feedback on their service, enabling them to identify top performers on the job and recalibrate their business strategies accordingly.
“Overall, what this partnership does is show retailers out there that there is still a way to augment their operations despite how difficult it may seem these days,” concludes Shabibi. “Here at MyKuya we always aim to help in any way we can. This is our way of helping out retailers, who are the best at bringing essential goods to people at a time like this.”
Founded by Machine Ventures and the brains behind HeyKuya (the text based service that was MyKuya’s spiritual predecessor), MyKuya is a super app that makes lives easier by helping you hire services on-demand. It’s through these services that the company also hopes to help eliminate the problem of unemployment and underemployment in the Philippines, with the goal of creating one million new jobs by 2022.
Founded in 1969, Ministop first started operations in Japan, growing and growing over decades. It was in the year 2000 that Robinsons Retail Holdings, Inc., through a subsidiary, partnered with Japan’s Ministop Co. Ltd and Mitsubishi Corporation, opened up operations to serve the Filipino market.
Taking pride in its variety of ready-to-eat offerings and well-stocked inventory, Ministop has now expanded to hundreds of stores in the Philippines, from key areas of Metro Manila all the way down to the cities of Cebu, Roxas, Dumaguete and more.
For more information & inquiries visit https://www.ministop.com.ph/.
Originally published on May 15, 2020 at https://medium.com/mykuya/leading-convenience-store-chain-ministop-partners-with-super-app-mykuya-to-boost-retailer-demand-873a36585803